The aim of this consultancy assignment is to provide a holistic strategy from conception to execution of a number of media campaigns of different sizes. This is why the contractor is expected to have multidimensional experience in strategy development, campaign management, video productions, graphic design, 2D productions and photography. A good knowledge and experience working within the development sector and a clear understanding of the nature and scope of work are required to achieve the collective objectives set for this project. The designed and produced material should be appealing and encourage the target group to learn more about aspects of human rights, social inclusion, gender and population management. The produced material should be relevant and adapted to the target groups with respect to language and tone of voice, age, educational background, professional expertise as guided by the GIZ. Whenever possible, and in order to meet the project goals and to be true to our objectives and dedication of inclusivity, the produced material should consider and integrate aspects of inclusion, such as, accessible formats for people with disabilities, express gender balance and equality, while using sensitive language and communication strategies, in line with the GIZ corporate guidelines and accessibility criteria.